If you want to promote your products and services to a local audience, you need local SEO. Search engine optimization is a broad term that encompasses all types of SEO tasks. One of the subcategories of SEO is local SEO. This type of SEO helps you ensure that local audiences can find your business online. If you have a brick-and-mortar business, you definitely want to promote its location. Entrepreneur SEO should involve local SEO best practices, which we’ll explore here.
What Is Entrepreneur Local SEO?
If you’re an entrepreneur with a business to operate, you can benefit from local SEO. Local SEO for entrepreneurs involves optimization efforts that target your locality and local audience. Roughly 60% of U.S. consumers search for local product/service information using their mobile devices. Local customers will find your business,they conduct their search for the types of products and services you offer.
What Are the Benefits of Local SEO?
Optimize your business website for locals, you can expect more organic traffic.
Target and Convert Mobile Users
increasing numbers of consumers are taking to their mobile devices to search for products, you can attract more of them with entrepreneurs.
Compete with Fewer Competitors
There are fewer competitors on a local level. This helps you shrink your competition pool, you can more effectively compete with those on your level.
Develop Local PR and Visibility
With this strategy, you can tailor your PR initiatives to your local audience and improve your visibility with your target audience.
Local SEO Is Valuable
Invest in SEO and you should be able to bank on a good return on your investment. According to the Search Engine Journal, 50% of customers who searched for local products or services on their mobile phone visited a local business within 24 hours. Your local entrepreneur efforts will help you tap into that lucrative local customer pool.
Optimize Your Business Website and Social Media Accounts
Ensure that your business website and your social media accounts are optimized for local searchers. These are your target customers, those you hope to encourage to walk through your business doors. Use local tags so that search engines crawl and index content, they will associate these local tags with your business and its offerings.
Build Citations on Online Directories
Your local customers will turn to online directories to locate businesses in their area. Does your business have a listing in those relevant local directories? Take time to ensure that you have proper citations in directories, which can be more easily found.
Collect Business Reviews
Business reviews from customers from your area can help you improve your local entrepreneur SEO and help attract more local customers to engage with your business. Develop a plan that allows you to easily request customers to place their reviews online.
Develop Local Content
Content that contains locally relevant terms and events can help you boost your SEO. Talk to your digital marketing firm or SEO specialist about producing content for your website, blog, and other online outlets for content.
What Are Some Best Practices for Local SEO?
Here are a few more tried-and-true ways to boost your local entrepreneur SEO:
- Create Your Google My Business account. Only, take care that it’s registered correctly. Mistakes can be costly and lead to Google penalties. If you have questions about this registration, it’s best to get help from your SEO expert.
- Don’t ignore reviews if you get negative reviews, always respond to them professionally. This can help you build up your SEO.
- Optimize for voice search and be sure how your local audience asks questions?
- Use local keywords that are relevant for your region.
- Create location-specific pages; this content will give your SEO campaign a kickstart.
Yes! National Brands Need Local SEO Too
Even a national brand, wants to compete in local areas against your local competitors. Using location pages to target specific localities, your national brand can improve how it markets in specific locations.
It is important if you have branch locations. Wherever your brick and mortar locations are operating, there’s a local audience.
Seek Professional Help from a Local SEO Agency
A firm like Noble Webworks specializes in all types of SEO. We can help you develop a local entrepreneur strategy to effectively promote your business at the local level. As with all of our SEO solutions, we customize our services for you. We’ll use all applicable SEO solutions to help you market your business and products effectively online. Contact us to learn more.